Spreading Good: Turning peanut emojis to food bank donations

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The National Peanut Board will be Spreading Good in 2020 through a series of purpose-driven initiatives centered on doing good with peanuts and peanut butter. The new campaign will give back to local communities by facilitating peanut-and peanut butter-based activities that will trigger product donations throughout the year.   

Spreading Good offers peanut and peanut butter fans the opportunity to put their love and passion back into the community. To kick it off, the Spreading Good campaign will be spreading more than peanut butter — it will be spreading goodwill, too.

In celebration of National Peanut Month, National Peanut Board is giving the peanut emoji substance by turning all those digital peanuts into real peanuts. Peanut emojis on Twitter will be turned into real peanut butter donations to food banks across the nation.

To help, consumers can simply tweet using the peanut emoji  from now until March 31. The goal is to reach 6,000,000 peanut emoji by the end of March and National Peanut Month will donate over 17,000 pounds of peanuts and peanut butter to food banks across America in 2020. It’s that easy to make a difference! @PeanutsHere 

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