Exploring São Paulo’s Premier Nutrition Industry Players: A Toast Fried Exclusive

January 30, 2024
2 mins read

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Delighting your palate while caring for your nutritional needs sounds like a tempting offer, right? This is the promise of several companies that have been revolutionizing the way we nourish ourselves and how we perceive health and wellness. Many of these companies are located in the bustling city of São Paulo, Brazil, a city known for its vibrant food scene and innovative entrepreneurship scene. This article shines a light on several of these trailblazing companies concentrated in the realm of nutrition and health care.

Whether it’s through personalized health tech services, e-commerce based nutrition, preventive healthcare via innovative supplements, or the transformation of conventional food and beverage consumption practices, these São Paulo-based companies are reaching new heights in the nutrition industry. With a keen focus on utilizing modern technologies and data-driven strategies, they not only strive to cater to individual needs but also aim to contribute to the overall well-being of the populace.

Each company has been carefully selected to showcase a snippet of São Paulo’s burgeoning nutrition industry. Whether you’re a food enthusiast, health-conscious individual, or an entrepreneur scouting for cutting-edge companies, take a few moments to explore these businesses that are shaping the future of nutrition, one healthy choice at a time.


Founded by Eduardo Rauen and Fernando Vilela, Liti is a consumer health technology company, providing a personalized weight loss journey for its clients. Utilizing advanced technology and data analysis, the company aims to find the most suitable routine for its users by analyzing their weight loss progress. Their LinkedIn profile can be found here.

Set You

Set You is a health portal that recommends preventive healthcare through a subscription-based service. It offers treatments accompanied by an online health team. They can be found on Facebook and LinkedIn.


Vitamine•se is an online nutritional store that utilizes artificial intelligence and offers high-quality supplements to provide personalized nutrition. Their offerings range from calcium citrate malate to biotin, catering to an individual’s specific needs and lifestyle. Check out their LinkedIn profile here.

One More – Balance Drink

One More – Balance Drink provides nutritional drinks promoting health and well-being. Their innovation lies in transforming traditional beverage consumption habits towards functional products. You can learn more about them on their LinkedIn page.


Initiated by Rafael Vivian and Tainan Lamas, Mastera operates in the realm of agriculture, farming, food, and beverages. The company endeavors to tackle challenges in agribusiness by promoting the development of new technologies, bringing together solution developers, investors, and producers. Their LinkedIn profile can be found here.


Desinchá operates online in the field of nutrition and wellness. Through their e-commerce platform, they strive to provide a comprehensive selection of health and wellness products. You can connect with them on Facebook, Twitter, and LinkedIn.


Co-founded by Fabio Katayama and Priscila Capellato, Natue is an e-commerce platform offering a wide range of wellness-related products. They aim to cater to individuals seeking a healthy lifestyle but may lack the time for adequate nutrition planning. They can be reached via Facebook, Twitter, and LinkedIn.

NutriSoft Brazil

NutriSoft Brazil is a comprehensive nutritional platform made of mobile applications, integrating wearables with artificial intelligence. They assist individuals seeking a quality life, providing personalized and real-time dietary information, physical activity, and sleep habits to healthcare professionals. Connect with them on their Facebook page.


Polinutri operates in biotechnology, healthcare, manufacturing, and nutrition. It is dedicated to innovating and developing practical nutritional solutions. Connect with them on Facebook, Twitter, and LinkedIn.


MCassab is a Sao Paulo-based company functioning in the realms of nutrition, personal health, and real estate. To learn more about their products and services, reach out to them via Facebook, Twitter, and LinkedIn.

Enova foods

Enova Foods, with its roots in food processing and nutrition, is dedicated to preparing healthful food options. They seek to create and cultivate a nutrition-focused culture in Brazil. Check them out on Twitter and LinkedIn.

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