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It’s something about warm weather and sunshine that brings out the hunger in people. People don’t want to stay indoors when it’s beautiful outside—they want to go out. And while they’re out, they want to find some good eats. Check out how to make your restaurant busy this summer.
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Make Good Use of Color
Many people associate the summer season with bold, bright, and vibrant colors since they’re all around them. Take this opportunity to play with color wherever you can inside your restaurant.
Use social media and the restaurant’s website as platforms to post bright and colorful images. Facebook, Instagram, and the website are the best places to use the season’s colors to feature summer drinks and desserts.
Get Creative With Messages
Keep the communication constantly flowing between your business and its customers. Diners need to know about special deals and new dishes, so do it in a fun and vibrant way. Send a message out on the website, social media, and inside the restaurant.
Use chalk markers to make creative holiday art and messages for all the upcoming summer holidays. Have a special for Memorial Day and the Fourth of July. Make the message arty and festive so that when customers walk by, they see the board and feel compelled to come inside and take a load off.
Follow the Summer Trend
Transform the entire restaurant from top to bottom to follow the summer trend. This means everything from the dishes to the decor needs to scream summer. Research some popular summer dishes and see how you can add your own flavor to the recipes.
Upgrade the decor in your restaurant, especially if you offer outdoor dining. If your restaurant has space for outdoor dining, consider renovating the space for customers. Add flowers, plants, vases, and colorful umbrellas to tie everything together.
Partner With Local Festivals
Summer and festivals go hand in hand. Aside from restaurant hopping, attending festivals and concerts might be the most popular summer activities. If your business resides in an area that hosts annual festivals, contact the organizers about providing catering or setting up a food truck or booth.
Festivals are the perfect places to reach a whole new range of clientele. Have business cards and fliers posted around the booth so that potential customers can leave with all the information they need to find you.
A busy restaurant in the summer can translate to a busy restaurant during the winter, fall, and spring. Keep customers satisfied and coming back for more.