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Are you interested in increasing your sales? Shopping baskets are generally the last thing you imagine impacting your bottom line. However, this is more often the case. Not having the right shopping baskets or not carrying any at all is detrimental to your bottom line. Learn how to increase your sales with baskets here.
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Put Them Throughout the Store
Your shoppers can only carry the things in their hands, so shopping baskets offer a convenient way for them to carry more. Sometimes your customers don’t need enough items to justify hauling around a full shopping cart. Even if these carts encourage them to buy more, you must be aware of this contingency. Because of this, shopping baskets around the store allow you to buy more merchandise overall. You’re giving shoppers a second option and making it easier for them to shop. Maybe they’ll walk past something they remember they need but can’t carry with their bare hands. If they see a basket that will help them get the product, it will augment your bottom line.
Have Employees Offer Baskets to People With More Than Four Items
Going the extra mile will never go unnoticed. Have your employees offer baskets to people that have four or more items. This will show the customer that you care about them. You aren’t just going to watch them struggle; you’re going to offer a helping hand. This demonstration of empathy goes a long way, especially since other retailers aren’t doing it. When was the last time you went to the store and had someone offer you a basket? This is one of the best ways to increase your basket sales.
Choose the Right Baskets for Your Store
Analyze what products you sell and try and determine what kind of cart you’ll need. You want to pay particular attention to dimensions and size. You wouldn’t exactly want a basket that’s got a wide and long diameter when you only have a small boutique. That said, you want a shopping cart that can handle the size and weight of your products. For small retailers, small and light baskets are key. However, grocery store retailers might want to get larger baskets.
In short, as a retailer, your job is to make the buying process as easy as possible. Using your shopping carts effectively is half the battle. If you follow the tips above, you’ll be well on your way to increasing your bottom line.
