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Nothing beats a good old cup of joe. Your shop could sell the best coffee around, but business could still be a little slow. You need to find a new way to entice customers so that they come inside and taste the delicious caffeine elixir. Check out these five ways to make your coffee shop stand out.
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Host Events
What’s better than a steaming cup of fresh coffee? How about a steaming cup of fresh coffee and a party? It doesn’t need to be anything huge, but hosting a few events at your shop will set you apart from the competition.
Something small, such as a weekly live performance, is enough to entice people to stop by. Consider an open mic night for all the creatives out there. They’ll want a chance to showcase their work to a new audience. Plus, their supporters will come to see them, and that means new clientele for you.
Keep Products Fresh
All products in the shop need to be fresh. Consider it your shop’s trademark. No one wants to visit a stale coffee shop. You’d be surprised how many shops don’t keep up with freshness.
Look at all the packaging for the food and coffee inside the shop. See if there are opportunities to improve the current state of things. For example, you can use side gusset pouches to hold more than one product in a visually pleasing and functional way.
Offer Rewards
Reward loyal customers. Offering incentives keeps the regulars coming and brings in some new friendly faces. The word will get around that your shop has the best prizes. It’s cheaper to retain customers. When you bring in new faces, let them know about the deals as soon as they place an order.
For every five coffee orders, a customer can receive a free pastry. Having something sweet to go with your cup of joe is a real treat. Not every shop will offer your incentives, so you’ll automatically take your business ahead of the game.
Have a Slogan
Everyone loves a good slogan—something quick, witty, and catchy. It can be a slogan relating to the entire business. Alternatively, it can be specific to the seasons or major holidays. Slogans are easy to remember.
People may not remember the name of your business, but when you pair it with a slogan, it’ll stick in people’s minds. Just look at how well people remember Kit Kat bars.
Tweak the Menu
Coffee shops menus should be vibrant and colorful. There’s a lot of room for creativity on those menus with those special dishes. Don’t think you only have limited options. The pastry world continues to make new concoctions every day, and the same goes for coffee.
Create some new recipe ideas, and see how you can put a special spin on them. Offer a new line of cronuts periodically and see how your customers respond. They’ll come back more often just to see the menu changes.
Consider one or consider them all—every tip here will help make your coffee shop stand out in the best ways possible.
