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A beer festival is a great place to market your brewery, but the competition is heavy. That’s why you need to do what you can to stand out from the crowd and draw more people into your booth. Here are some ideas that you can try to add to your booth to make your brewery stand out at the beer festival.
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Marketing Your Beer
The first step to standing out is marketing yourself at and before the festival. Try spreading the word of the festival and your participation beforehand to increase your audience and get more people interested in the event.
Add in Services
You can offer services other than beer tastings to draw in people. Things like games or small events can be extremely effective at bringing attention to your booth. Improve your customer service by learning more about the festival so you can offer directions. You can even serve fan favorite party finger foods to draw in more visitors!
Use Current Trends
Beer goes through many trends every year, with different styles and tastes becoming popular as time goes on. Utilize the current 2022 beer industry trends to pull in people from the crowd. Offering the most popular beer choices will bring in more customers.
Make Your Booth Special
If you make your booth visually stand out from the rest, you can improve your chances of bringing people in. The best way to do this is to change your booth to best represent your brewery. Whether that means using the theme of your brewery or decking it out with your logo and colors, you can stick out while still representing your business. This is a fantastic way to make your booth stand out at the beer festival.
These are just a few of the things you can do to increase your appeal at a beer festival. Another method to consider is offering discounts and incentive programs to invite people to your brewery after the festival. Use any of these tips in conjunction to make your mark at the next fest!
Image credit: FILE #: 159536291 Cheers to the best friends By Ratthaphon Bunmi